Together We're Stronger

Richard Coates
Co-Founder & Ambassador

Rugby union has been a huge part of my life for more than 30 years. I started playing at the age of seven for my local village club, Painswick RFC, the oldest village rugby club in England, proudly known as The Original Cherry & Whites. Its history is woven into the sport itself — in 1873 the club famously lent shirts to Gloucester RFC, which led to Gloucester adopting the iconic cherry and white colours still worn today.

 

By the age of ten, I was training with adult teams (non-contact). At fifteen, I was playing for my county side as well as Painswick’s men’s 1st and 2nd teams, alongside my school team. By sixteen, I was representing district and South West teams, sometimes playing four or five matches a week and training every day — even out of season. One year, I played in the Stroud Combination Cup finals for both the adult 1st and 2nd teams on the same day, then turned out for my age-grade team the following day. Rugby wasn’t just something I did — it was my entire world. My ambition was simple: to play professionally.

 

That dream was derailed at eighteen when I suffered a serious knee injury. After surgery and rehabilitation, I returned to the game I loved — only to endure repeated trauma. By the time I sustained my fifth major knee injury, requiring reconstructive surgery to cartilage and ligaments, my body was already paying a heavy price. Over three decades of playing, I experienced countless injuries, including nerve damage that left me in a wheelchair for two years.

 

As for concussions — I lost count. Like so many players of my generation, I was treated with the “magic sponge,” cold water, or smelling salts to mask symptoms so I could keep playing. Looking back, I now understand how dangerous that culture was. If I had known then what we know now, I would never have allowed anyone to pressure me into continuing to play while clearly concussed.

 

By 2010, I was still playing every weekend and competing in sevens rugby during the off-season, but the toll on my brain health was becoming impossible to ignore. I developed frequent headaches that painkillers barely touched, sensitivity to light, and a steady decline in my mental health. Depression set in, followed by suicidal thoughts. I turned to binge drinking and gambling in an attempt to quiet the constant noise in my head. I drank heavily every weekend — not for fun, but to escape.

 

Everything came to a head just before the second COVID lockdown, when I drank to excess and attempted to take my own life. In a strange way, the lockdown saved me. It cut off access to pubs and clubs that were feeding my addiction. Jen found a local men’s peer support group, and attending it became a turning point. I’m not ashamed to say that support group saved my life — and my marriage.

 

Despite this, my physical and mental health continued to decline, and we had no idea why. When my cognitive abilities began to deteriorate, I genuinely believed I was losing my mind. Jen would joke that my memory was like Dory from Finding Nemo. We didn’t realise that I was living with Chronic Traumatic Encephalopathy and early-onset dementia.

 

In 2024, after brain imaging and cognitive testing, I was diagnosed with probable CTE and dementia at the age of 41. Initially, there was relief — confirmation that I wasn’t “going crazy,” that something was genuinely wrong with my brain. Then reality hit. I was told I could no longer work or drive. I was devastated to learn that the sport I loved, and had devoted my life to, had caused irreversible damage.

 

I don’t want to see rugby — or  any contact sport — banned. Athletes like me simply want the game to be safer. We want future generations to be properly informed about the risks, taken seriously when they report symptoms, and given appropriate medical care and long-term support.

 

My life is now dedicated to raising awareness of CTE and other neurodegenerative diseases caused by brain injury. Change in sport is essential to prevent more families experiencing what mine — and so many others across the world — are living through. Public perception also needs to shift. Too often, people dismiss the risks or say, “It’s a contact sport — you knew what you signed up for.” We understood the risk of broken bones. What we were never told was that playing rugby could damage our brains and lead to dementia and other neurodegenerative diseases.

 

Despite growing scientific evidence, sporting governing bodies continue to deny this reality — and through that denial, countless men and women are left to suffer without recognition, treatment, or support. Together, we will speak up for those who no longer have a voice, and for the families who have already lost far too much. 

 

TOGETHER WERE STRONGER

Podcast with Trunk2Tale

Lenny Woodard
Director & Ambassador

Lenny Woodard is a former dual-code international rugby player, proud Welshman, and passionate advocate for brain injury awareness.

 

Born and raised in Wales, Lenny built an exceptional sporting career as a prolific winger, representing his country in both rugby union and rugby league. Academically driven as well as athletically gifted, he studied at Cardiff Metropolitan University, where he earned selection for Wales U21 (union), Wales Students (league), and Great Britain Students (league).

 

In 1998, he toured Zimbabwe and South Africa with the senior Wales rugby union team and went on to be capped for the senior Wales rugby league team. His club career spanned a number of respected teams including Pontypridd RFC, London Welsh, Ebbw Vale RFC, and Hull Sharks, among others. Lenny remains the highest try scorer in Welsh rugby league history, with an extraordinary 186 tries.

 

Off the field, Lenny is a devoted father of five. In 2021, at the age of 45, he was diagnosed with early onset dementia and probable CTE — a life-changing moment that has shaped his mission today.

 

Now serving as both a Director and Ambassador for Marshalling Brain Injuries Alliance, Lenny uses his voice and lived experience to raise awareness of the long-term impact of brain injuries in sport. He is passionate about protecting future generations, supporting those affected, and driving honest, informed conversations around player safety.

Steve Sugar

Steve Sugar is a former professional rugby player, experienced healthcare leader, and passionate advocate for brain injury awareness and player safety.

 

During his rugby career, Steve played at a high level across Welsh and UK rugby, representing teams including Welsh Universities, Merthyr, and Cefn Coed, as well as the Welsh Guards during his military service. Known for his physical style of play and commitment to the game, he built a respected reputation both on and off the pitch.

 

Alongside his sporting career, Steve has developed an extensive professional background within healthcare. He is an experienced Paramedic and Senior Manager, having worked across both Emergency Services and acute clinical settings. His expertise is centred around Clinical Risk Management, Patient Safety, and Root Cause Analysis, making him a strong leader in improving safety standards and service delivery.

 

Steve has since been diagnosed with probable Chronic Traumatic Encephalopathy (CTE) — a progressive brain condition linked to repeated head trauma. This diagnosis has profoundly shaped his perspective and strengthened his commitment to improving safety in sport and supporting those affected.

 

Now serving as Risk & Safety Director and Ambassador for Marshalling Brain Injuries Alliance, Steve plays a vital role in:

  • Leading risk management and safeguarding frameworks across the organisation
  • Ensuring safe, structured support environments for all members
  • Applying his clinical expertise to improve safety standards and processes
  • Advocating for better protection in sport, particularly at grassroots level

Combining lived experience with professional expertise, Steve brings a unique and powerful voice to the organisation — helping drive meaningful change, improve safety, and support those living with the impact of brain injury.

 

Steve featured in the BBC documentary "Rugby on trial"

 

Interview with BBC

 

Fiona Curran

Founder of Neurofeedback Brain Training
NeurOptimal® UK Representative & Certified Advanced Trainer
Safe and Sound Protocol (SSP) Provider
Director, Unlocking Voices CIC

 

Fiona Curran is a UK neurofeedback provider and educator, and now proudly serves as an Ambassador for Marshalling Brain Injuries Alliance.

 

Her journey into neurofeedback began in 2016, initially seeking solutions to support her own family. What started as a personal mission has grown into an internationally respected practice supporting individuals facing neurological, emotional, and cognitive challenges.

 

As a NeurOptimal® UK Representative, Certified Advanced Trainer, and Instructor, Fiona trains and mentors practitioners while working directly with clients across the UK and internationally. She combines neurofeedback with other evidence-informed approaches including the Safe and Sound Protocol (SSP), Primitive Reflex Integration (RMTi and the Melillo Method), and developmental neurotherapeutic strategies.

 

Fiona is particularly passionate about supporting individuals experiencing brain injury, trauma-related symptoms, emotional dysregulation, cognitive fatigue, and focus difficulties. Her work focuses on enhancing resilience, improving regulation, restoring clarity, and helping the brain move toward greater stability and performance.

 

As Director of Unlocking Voices CIC, she also supports autistic individuals with no or limited speech to access communication and greater independence.

 

Through her ambassador role with Marshalling  Brain Injuries Alliance, Fiona is committed to raising awareness of non-invasive neurotechnology's that may support brain health, recovery, and quality of life for those affected by repetitive head trauma and CTE-related symptoms.

 

Fiona provides both in-person and remote support and is dedicated to creating calm, compassionate spaces where meaningful neurological change can occur.

 

Neurofeedback Brain Training website

 

Steve Phillips (Satya Hari Das)
Ambassador for Alternative Therapies and Health

I bring a rare combination of elite sporting experience, natural health expertise, and spiritual insight to my role as Ambassador for Alternative Therapies and Health with Marshalling Brain Injruries Alliance.

 

I’m a former Wales international rugby player at U18 and Universities level, I went on to play semi-professionally for many leading Welsh clubs, including Swansea, Neath, Aberavon, Llandovery, and Carmarthen Quins, before finishing my career in Australia with Queensland University, a feeder team to the Queensland Reds. My first-hand experience of the physical demands of rugby, alongside the risks of head injuries, has given him a deep understanding of the challenges faced by athletes and families affected by CTE.

 

Following my rugby career, I immersed myself in the healing arts, training in Omni Energy Healing, naturopathic nutrition, meditation, pranayama (breathwork), tai chi, and other transformative practices. I co-founded The School of Naturopathic Nutrition, I hold a Diploma in Naturopathic Nutrition and a B. MSc in Metaphysical Science, and I have built an international reputation as a speaker, educator, and author. My work has been recognised in the award-winning film trilogy Becoming the Keys and through countless workshops, courses, and retreats.

 

I am also a passionate advocate of biohacking and cutting-edge therapies, continually researching and integrating new innovations to support health and brain function. I have explored and promoted the benefits of the Alpha-Stim for mood and anxiety, photo biomodulation and red-light therapy for cellular repair, and neurofeedback for rebalancing brainwave activity. These technologies, alongside natural nutrition and lifestyle practices, are central to my vision of integrative health — particularly for those navigating the effects of CTE.

 

Rooted in a strong spiritual foundation, I spent years as a celibate monk practising bhakti yoga, where he deepened his connection to meditation, pranayama, mantra, and Vedic wisdom. This spiritual path continues to guide my approach, uniting modern science with timeless traditions.

 

As Ambassador for Alternative Health, I am dedicated to raising awareness of natural and technological therapies, creating pathways of empowerment and hope for those living with CTE and their loved ones.

 

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